Actor Tamannaah Bhatia appointed brand ambassador of KSDL
•Tamannaah Bhatia has been appointed as the brand ambassador for Karnataka Soaps and Detergents Limited (KSDL), the manufacturer of Mysore Sandal Soap.
•The government aims to expand KSDL’s market reach globally, including Western countries and the Gulf region.
Strategic Objectives of KSDL
•Increasing KSDL’s annual turnover to ₹5,000 crore by 2028.
Financial Aspects
•Tamannaah Bhatia signed a two-year contract worth ₹6.2 crore.
1. About Karnataka Soaps and Detergents Limited (KSDL)
•KSDL is a state-owned enterprise under the Karnataka government.
•Established in 1916, it is renowned for manufacturing Mysore Sandal Soap, which is made using 100% pure sandalwood oil.
•The company plays a vital role in preserving Karnataka’s cultural heritage and sandalwood-based industries.
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